Our proprietary plating technique is what allows our jewelry to rival the beauty of fine jewelry while using semiprecious metals. We'll go into more detail below, but first...
What Base Metals do We Use?
To create sustainable jewelry, we use brass or .925 sterling silver as our base metals rather than precious metals like pure gold or platinum. We've spent years testing out various semiprecious metals & techniques to create the best quality rings that would rival fine jewelry without having to use pure gold.
How We Make Higher Quality Brass Rings Than Anyone Else
Common semiprecious metals used in jewelry include nickel, copper, iron, aluminum, titanium, and brass. We tested them all to see how each oxidized/tarnished, their durability, and which metals could handle our fine jewelry abilities the best. We ultimately landed on brass but...
Don't be fooled, all brass is not created equal. It can vary in quality & composition as it's comprised of copper & zinc (but can also include lead & nickel which many other companies use). We purely use a copper & zinc composition & a very specific ratio that we invested a lot of R&D into.
As we mentioned above, semiprecious metals are vulnerable to oxidation/tarnishing. While our brass quality is tested to last, we take one more step for longevity. Our jewelers are all taught an advanced sealing technique for extra protection from oxidation before we plate every ring.
3x Dipped in 14k Gold - High Quality Plating
The average plated jewelry has less than 1 micron thickness of gold in order to cut costs. We tested various micron thickness level and found that anything under 1.25 microns is so delicate that it often wears off right away. Above 1.25 microns, you get a much longer lasting plating.
We crafted a process using 3 different types of plating, which is why we call it 3x dipped. Each round of plating serves a specific purpose, and each round involves 1.5 micron thickness of 14k gold. Every Gemandi piece is finished with at least 5 micron thickness of high quality 14k gold, making it well over 5x the industry average!
Is All 14k Gold the Same?
Nope! 14 karat gold means 14/24 (58.3%) of the metal is gold. The remaining 41.7% of the metal has various alloy metals. White gold & rose gold will have different alloy mixes to get their color.
Nickel is a cheap alloy commonly used in gold plating that is a major culprit for skin allergies and/or tarnishing. And that's why our metal blend does not contain any nickel :)
We always ensure our 14k gold is of the highest quality, always testing the best alloy mixes for beauty, shine, and longevity.
.925 Sterling Silver & Gold Vermeil Pieces
While we truly adore our brass pieces, we wanted another option for customers that prefer silver. Silver is a beautiful metal to work with and is much more available than gold as a natural resource.
Gold vermeil are pieces that are .925 sterling silver with a jewelry industry requirement of at least 2.5 microns of 10k or higher gold plating. Gold vermeil pieces offer the quality of silver to be showcased in yellow & rose golds.
We use our same proprietary 3x dipped in 14k gold plating technique on all our vermeil pieces as well, giving 2x the plating thickness of most gold vermeil pieces available in the industry.
Don't Forget About Proper Jewelry Care
No matter what, plating will always wear off eventually. Fine jewelry is the highest quality for a reason. Our plating is designed to last longer than any other plating available, but it isn't designed to last forever.
Your own jewelry care is a major factor in how long the plating will last. With poor care, it may start to wear down in 6 months, but with great care it can last many years. Our team of elite jewelers have put together the best jewelry care tips for any plated jewelry here: ARTICLE